Two items gate launch
Everything on our side is finished. These two sit with you, and neither is a build problem.
Sam
University and engineering consents
Curtin and Lycopodium are pending formal approval. UWA has declined. The site currently uses honest interim wording, high-ranked Australian universities and a national engineering provider, which is defensible but weaker than naming the institutions.
Why it matters: third-party validation is the single strongest proof point on the site. Launching before approval means launching with the weakest version of it. We also still need Lycopodium’s full formal legal name so we can name them accurately when approval lands.
Nick and Sam
Photography of the pilot
There is currently no photograph of the reactor, the pilot, the product or the team at work anywhere on the site. Sam raised this himself at review.
Why it matters: the site asks investors and industrial operators to trust a first-of-a-kind technology without showing it. Two strong images would close the largest credibility gap on the site.
The shot list, and where each lands:
The pilot in context, wide
Proof, opening
The reactor in operation
Technology, ACR section
The team at work on site
Our story, founding section
Two decisions to close
None of these block launch on their own, but the build cannot be called final until they are answered. Each one carries our recommendation, so most can be closed with a yes or a no.
01
Does “Validated and supported by” duplicate the four-statement barOur recommendation: yes, it does. Remove it now, and rebuild it as a genuine institutional evidence rail with named partners once consents land. It earns its place then, not before.
Nick
02
Confirmation of the live domain and go-live dateOnce the consents and photography land, the site can be pointed at the live domain the same day.
Nick
Also closing before launch
Earlier drafts parked these for after launch. The intent now is that every one of them is decided before go-live, and built as soon as its input lands. The input each needs is listed.
01
The brand film for the founding section on Our storyIn production now and finalised before go-live. It lands in the founding section on Our story, and resolves the emotional gap Sam flagged in the origin of the company.
In production
02
Institution logos on the evidence railLands with the consents, which are already the launch gate. No extra work for you beyond that.
With consents
03
A founding year and one defining moment on Our storyTwo facts from Nick turn the origin section from explanation into story. Five minutes on the call.
Needs Nick
04
Named pilot campaign and chartable capture data on ProofNeeds the campaign name and the dataset from Sam. Slots straight into the new capture graphic.
Needs Sam
05
The Investors page built out properlyNeeds raise stage, backers and use of funds. The one item that may genuinely follow launch if the raise timing says so, and the page most worth the investment when it does.
Needs Nick
